Take a customer focused approach to static pages

Once you have all of these elements you can combine what you do with where you do it and form a basic list of keywords. By leveraging the power of viral content and social media, you can make people actively want to link back to your site. A listing in …

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Make use of free tools to check authority sites

It's no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it's going to be to rank for that keyword. Find out those contents that are still viewed by readers, making them evergreen. With improvements in …

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Can I use webmaster tools to help index my site?

Your goal for an optimized title tag is to match the wording that you use with what is being searched for as long as the perceived intent is the focus of the content of the page. The goal is to give a great impression to Google that your content is …

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A measure of quality based on google analytics

At the same time, the growth of internet along with other methods of communicationhas shifted some channel power to consumers.11 Consumers obtain information aboutgoods and services and purchase them using the internet. Bold and italics can make your keywords stand out more with the search engines. However you access …

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SEO is the most important thing you can do for your website

Instead of having "click here" links, try writing out the name of the destination. The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site's content in reference to the search …

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Create unique, accurate page titles with link building in mind

Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign. Reach out to influencers once your blog post is published. Some will share your post on their networks. That's the way to attract attention and …

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Make mobile and computer navigation easy

If your business sells consumer-focused products and you really want to maximize your sales, you should consider setting up an e-commerce website where people can buy from you online. Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along …

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Dealing with Google negativity in relation to doorway sites

The second is that "natural" link building can be achieved relatively easily-arguably more easily than by using unnatural tactics. What other questions can I address? Not only is focusing on content creation good for search, but it's also good for users and the business overall because you're creating content that …

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How can I optimise meta description across a Website?

Developing a website that appeals to the audience in each country will be a key task. Some companies focus on consumer promotions, trade promotions, or both. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a …

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Making Changes Early and Often

However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. In today's SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn't work as well for e-commerce websites …

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Short Story: The truth about ROI

What many eCommerce website marketing managers don't realize is that this is creating duplicate content across these external domains. When creating an asset, it's important to understand which part of the user journey you're trying to target. Are you trying to inform and drive familiarity of your business, drive a …

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Answer that

Get specific by taking a structured approach. It's not enough to focus on the right keyword-you need to make sure that you're communicating the 'right' information to Google in a structured way. There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities …

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Things to avoid when dealing with analysis

Test first, then apply universally, and then you stopped running into problems. Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If …

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Turn your page impressions into a high performing machine

To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to …

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Top trends in social media to watch

Sometimes the type of trust issue you're faced with is related to reputation or branding. 'Mobile indexing first' means that Google will look at the mobile version of your site to decide how high you should rank. In this context, when I talk about custom software I am talking about …

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Getting to grips with stickiness as part of your SEO tactics

When consumers are asked to identify brands that quickly come to mind from a product category, one or two particular brands are nearly always mentioned. Monitoring a wide variety of data sets helps an SEO to spot trends and potential algorithm changes. If you're writing a piece of evergreen content …

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Answered - your burning questions about rankings

Content, no matter how good it is, will always need some SEO love. If you're approaching your content marketing from a creative perspective, your content will never be the same as another. In Research suggests that the majority of gamers hold positive attitudes about ads placed in video games, if …

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Your site speed isn't important

Search engines employ 'spiders' which literally crawl the web, looking for websites to list. Synergies take place between countries and regions. If you look through almost every single industry there is, there is always one constant tip to take on board for you to be able to achieve your aims …

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