Making Changes Early and Often

However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. In today's SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn't work as well for e-commerce websites …

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Short Story: The truth about ROI

What many eCommerce website marketing managers don't realize is that this is creating duplicate content across these external domains. When creating an asset, it's important to understand which part of the user journey you're trying to target. Are you trying to inform and drive familiarity of your business, drive a …

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Answer that

Get specific by taking a structured approach. It's not enough to focus on the right keyword-you need to make sure that you're communicating the 'right' information to Google in a structured way. There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities …

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Things to avoid when dealing with analysis

Test first, then apply universally, and then you stopped running into problems. Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If …

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Turn your page impressions into a high performing machine

To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to …

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Top trends in social media to watch

Sometimes the type of trust issue you're faced with is related to reputation or branding. 'Mobile indexing first' means that Google will look at the mobile version of your site to decide how high you should rank. In this context, when I talk about custom software I am talking about …

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Getting to grips with stickiness as part of your SEO tactics

When consumers are asked to identify brands that quickly come to mind from a product category, one or two particular brands are nearly always mentioned. Monitoring a wide variety of data sets helps an SEO to spot trends and potential algorithm changes. If you're writing a piece of evergreen content …

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Answered - your burning questions about rankings

Content, no matter how good it is, will always need some SEO love. If you're approaching your content marketing from a creative perspective, your content will never be the same as another. In Research suggests that the majority of gamers hold positive attitudes about ads placed in video games, if …

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Your site speed isn't important

Search engines employ 'spiders' which literally crawl the web, looking for websites to list. Synergies take place between countries and regions. If you look through almost every single industry there is, there is always one constant tip to take on board for you to be able to achieve your aims …

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